Website Maintenance and Upgrades

Web design isn’t a build-it-and-leave it affair—though many companies treat it that way. It’s much like fitness: If you stop working out, you’ll get weaker. If your website isn’t built well initially and updated regularly, a lot can go wrong, causing you to lose web traffic and potential clients. New sites must be designed and […]

The Guide to Local SEO for Gym Owners

GLM and SEO for Fitness Businesses AMRAP, WOD, SEO?  SEO isn’t a workout term—but it’s definitely hard work, and it’s important to the success of your gym. SEO stands for “search engine optimization,” and it refers to everything a company can do to get large amounts of the right people to its website without paying […]

How Gym Owners Can Improve Their Marketing With StoryBrand

StoryBrand and gym marketing—do they link up? Yes, and if you don’t understand why, your website is probably stuck in 2012.  And your accounting is probably stuck in the red. Here’s how CrossFit affiliate owners, fitness entrepreneurs and microgym owners can improve their marketing systems with help from StoryBrand and its creator, Donald Miller. Gym […]

Teardown of 8 Gym Landing Pages

If you’re trying to grow your fitness business, you need to know all about gym landing pages. These are the carefully designed web pages prospective clients land on when they click an ad. They’re designed to accomplish a marketing task, and every element has a job to do. Words matter. So do pictures. And layout […]

Our Guide to the Best Gym Website Design

Our guide to the best gym website design elements

What do the best gym and fitness websites look like? And how are the most profitable gyms, fitness centers, franchises, CrossFit affiliates and boutiques creating attractive sites that engage and win over new clients? We’ll tell you below in this definitive guide to web design in the fitness industry. We’ll lay out all the things […]