Blog

StoryBrand and gym marketing—do they link up? Yes, and if you don’t understand why, your website is probably stuck in 2012.  And your accounting is probably stuck in the red. Here’s how CrossFit affiliate owners, fitness entrepreneurs and microgym owners can improve their marketing systems with help from StoryBrand and its creator, Donald Miller. Gym […]
We’re big fans of Two-Brain Business—and Chris Cooper. We work with hosts of Two-Brain Business clients, and Cooper himself uses a Gym Lead Machine site for marketing. And the Two-Brain mentorship team? Sixty percent of them use our software platform, too. So why is our relationship so tight? And how do the two businesses differ […]
If your microgym or CrossFit affiliate isn’t growing, or if you want it to grow faster, you need a gym marketing plan. “If you build it, they will come”—it sounds great in a movie but doesn’t work in reality. Same deal with focusing on coaching and hoping clients show up because your excellence is obvious. […]
What is marketing automation—and how can you use it to save time and make money? Without taking up any of your time, marketing automation can turn cold leads into sales appointments, new and existing customers into lifelong fans, and ex-customers into repeat buyers. It does this by: Nurturing leads with text messages and emails Handling […]
If you’re trying to grow your fitness business, you need to know all about gym landing pages. These are the carefully designed web pages prospective clients land on when they click an ad. They’re designed to accomplish a marketing task, and every element has a job to do. Words matter. So do pictures. And layout […]
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