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GLM and SEO for Fitness Businesses AMRAP, WOD, SEO?  SEO isn’t a workout term—but it’s definitely hard work, and it’s important to the success of your gym. SEO stands for “search engine optimization,” and it refers to everything a company can do to get large amounts of the right people to its website without paying […]

Marketing ideas for CrossFit?  They were barely a thing 12 years ago. CrossFit affiliates generally just ran classes and waited for people to show up. That passive approach cost a lot of gym owners a lot of clients—and money. Things have changed, and if you don’t have great marketing ideas for your gym, you’re not […]

StoryBrand and gym marketing—do they link up? Yes, and if you don’t understand why, your website is probably stuck in 2012.  And your accounting is probably stuck in the red. Here’s how CrossFit affiliate owners, fitness entrepreneurs and microgym owners can improve their marketing systems with help from StoryBrand and its creator, Donald Miller. Gym […]

We’re big fans of Two-Brain Business—and Chris Cooper. We work with hosts of Two-Brain Business clients, and Cooper himself uses a Gym Lead Machine site for marketing. And the Two-Brain mentorship team? Sixty percent of them use our software platform, too. So why is our relationship so tight? And how do the two businesses differ […]

Our guide building a marketing plan for a crossfit gym

If your microgym or CrossFit affiliate isn’t growing, or if you want it to grow faster, you need a gym marketing plan. “If you build it, they will come”—it sounds great in a movie but doesn’t work in reality. Same deal with focusing on coaching and hoping clients show up because your excellence is obvious. […]

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