Gym Lead Machine Vs. Two-Brain Business

We’re big fans of Two-Brain Business—and Chris Cooper. We work with hosts of Two-Brain Business clients, and Cooper himself uses a Gym Lead Machine site for marketing. And the Two-Brain mentorship team? Sixty percent of them use our software platform, too. So why is our relationship so tight? And how do the two businesses differ […]

How to Build a Marketing Plan for Your CrossFit Gym

Our guide building a marketing plan for a crossfit gym

If your microgym or CrossFit affiliate isn’t growing, or if you want it to grow faster, you need a gym marketing plan. “If you build it, they will come”—it sounds great in a movie but doesn’t work in reality. Same deal with focusing on coaching and hoping clients show up because your excellence is obvious. […]

How to Get Gym Leads

How to get gym leads using marketing automation

What is marketing automation—and how can you use it to save time and make money? Without taking up any of your time, marketing automation can turn cold leads into sales appointments, new and existing customers into lifelong fans, and ex-customers into repeat buyers. It does this by: Nurturing leads with text messages and emails Handling […]

Teardown of 8 Gym Landing Pages

If you’re trying to grow your fitness business, you need to know all about gym landing pages. These are the carefully designed web pages prospective clients land on when they click an ad. They’re designed to accomplish a marketing task, and every element has a job to do. Words matter. So do pictures. And layout […]

Our Guide to the Best Gym Website Design

Our guide to the best gym website design elements

What do the best gym and fitness websites look like? And how are the most profitable gyms, fitness centers, franchises, CrossFit affiliates and boutiques creating attractive sites that engage and win over new clients? We’ll tell you below in this definitive guide to web design in the fitness industry. We’ll lay out all the things […]